What Content Should Be on a Website

Content is not just text and images. It is the foundation that shapes your brand perception, helps users understand what you offer, and encourages them to take action. When starting web development, it’s important to plan content in advance to save time and avoid redesigning finished layouts to fit new text.

Why You Should Plan Content in Advance

When designing pages, the site structure directly depends on the volume and type of content. If texts and images appear only after the layout is finalized, you will have to adjust block placement, font sizes, and sometimes even the entire concept. Therefore, content should be prepared in parallel with development — this will allow the project to launch faster and avoid unnecessary rework.

Content as Part of Development

Content should be prepared simultaneously with site planning. Without this, pages can become unbalanced: designers won’t know how much text or images will be used, and developers won’t know how to place everything correctly.

If you choose a simple website development on a template, you still cannot avoid providing your content. We can help create the page structure and suggest which blocks and texts are needed, but the actual content should come from you. Even a short draft is already a solid foundation. It can be created independently or with the help of AI, and we will adapt the materials to match the site’s style.

When a comprehensive approach is needed — full website development with content — part of the work can be delegated to a marketing agency. They can prepare texts, photos, or even videos so the site looks complete. If you plan to order a custom site layout, the designer must receive at least draft texts. The final visual harmony will be created by the designer.

Which Materials to Prepare

To make the site informative and user-friendly, it’s important to gather content in several directions:

1. About the company. Briefly explain who you are, what you do, and how long you’ve been in business. Avoid vague phrases — add specifics: numbers, facts, names.

2. Products or services. Describe what you offer in detail. For an online store, include specifications, use cases, advantages. For services, mention stages of work, timelines, and pricing.

3. Contacts and location. Address, phone numbers, email, social media links, map. This basic content is essential so clients can contact you.

4. Reviews, case studies, examples of work. Real stories increase trust. Even a few short reviews make your company seem reliable.

5. Photos and videos. They create the first impression. It’s better to use real images — your products, office, team. If you don’t have your own photos, choose quality stock materials that reflect your brand’s style.

How to Structure Content

Before uploading texts and images to the site, it’s important to plan how to arrange them. Even if you already have a lot of scattered materials — presentations, old descriptions, articles — they can be organized logically. For this:

• Divide everything by topics: homepage, about, services, contacts.
• Decide which information is important for the user first.
• Create short key points: one idea per paragraph.
• Choose visual elements — photos, icons, videos, diagrams.
• Check texts for readability — short sentences, clear language.

This approach provides a foundation that makes it easier for the designer and developer to implement the optimal structure and visual layout.

Mini-Algorithm for Creating a Content Draft

• Define the goals of the website.
• Make a list of pages.
• Outline main ideas and key points for each page.
• Add sample texts and headings.
• Select photos or note where they are needed.
• Check the logical order and flow.

Following this method will allow you to start web design development faster and get more accurate results. The better the content is prepared, the simpler and more efficient the website development process will be.