How to Create a Culture of Reviews?

Reviews. They are everywhere, there are a lot of them, and they are very important. This tool helps attract the attention of new customers, provides information to improve the service and helps implement innovations. But what to do if the business is working well, and customers do not leave feedback? We offer you several effective strategies. Study, analyze and implement)

Direct invitation

This is the easiest way to get a response - ask. After completing a sale or providing a service, you send an email or SMS asking for feedback. It is important that the process of leaving a review is as simple and understandable for your client as possible.

Motivation through incentives

Offer customers a discount coupon, participation in a drawing, or a bonus for a review. It is important to note that the reward will be provided for the review itself, and not for positivity. This way you will avoid manipulation.

Integration with the service process

Build a request for a review into the standard service procedure. For example, set up an automatic reminder that will be sent to the client a few days after the purchase or service. This will remind the client about you and encourage them to make another purchase or visit you again.

Public recognition

Thank for reviews publicly, tag the client's page in stories. People love to be tagged. Choosing this strategy will not only increase customer trust, but also help attract new ones, because it shows that you value feedback and the opinion of your audience.

Improve the company's review experience.

Make sure the review process is simple and convenient. Overly complex forms or long surveys can alienate customers. Instead, offer a short form with a few key questions and the ability to leave an open comment.

Don't forget to respond to reviews

Thank for positive reviews and close negative ones. Respond to your customers. They will feel important and needed by your company. This increases the number of repeat requests and completed transactions. In addition, when people see that the company responds to reviews, it encourages them to leave their own comments.

Six simple and clear strategies. Six easy steps to improve communication with the audience. And most importantly, these are six chances to make your company a leader in the niche. Use it and don't forget to leave a review of this article)