What should be on the school's website?

Introduction

Nowadays, when technologies are rapidly changing all spheres of life, education is also transforming. Modern schools are actively implementing digital solutions, and the school website is becoming one of the key tools for the successful organization of the educational process. So far, this is not just an information portal - it is a platform for interaction, management and promotion of the school.

Why does a school need its own website?

Informing. The site allows you to share current news with participants in the educational process, talk about the achievements of students and teachers, and cover educational programs. This is a place where parents can learn about measures, and students can learn about important changes in the schedule or rules.

Interaction. The site becomes a platform for communication between students, teachers and administration. With its help, you can conduct a survey, inform parents about the successes of their children and create online communities.

Management. Automating routine tasks such as signing up for events or booking educational materials makes life much easier for both teachers and administration. Parents can monitor their children's learning without leaving home.

Promotion. A website helps to increase the prestige of a school, attract new students and present itself as a modern institution that keeps up with the times.

In this article, we will take a detailed look at how to make a school website not just a tool for information, but also an effective platform for communication, management and promotion. We will answer the most important questions:

• What sections must be on a school website?
• How to make a website user-friendly?
• What technologies should be used to create it?
• How to effectively promote a school website on the Internet?

So let's start with the first important function - providing information.

School website as an information resource

A school website is the first place that potential students and their parents go to learn more about the educational institution. Therefore, it is important that the information is up-to-date, complete and easy to understand. What sections should a school website have to create a clear and positive impression of the school?

Main sections of the information block

About the school
This section should introduce visitors to the main aspects of the educational institution:

• The history of the school, its mission and values.
• Contact information: address, phone numbers, email and a map for easy searching.
• School opening hours, visiting schedule, administration reception.
• License and accreditation confirming the legitimacy and status of the educational institution.
• School structure: primary, middle, high and possible specialized classes.

Educational process
This block reveals the organization of education at the school:

• Curriculums and programs that will help parents and students evaluate the school's approach to the educational process.
• A schedule of classes for different grades that can be easily found and viewed.
• Additional services, such as clubs, sections and courses.
• Information on distance or home schooling, if available.

Teaching staff
It is important to show the qualifications and experience of the team working in the school:

• Information about the teachers, their qualifications, work experience and professional achievements.
• School administration, responsible for the organization and quality of education.

School life
School life should not only be academic, but also interesting and active:

• School news, which covers events, competitions and olympiads.
• Photo galleries and videos demonstrating the atmosphere of the school.
• Publications about the school in the media to enhance its prestige and openness to the outside world.

For parents
A section where parents will find all the necessary information:

• Announcements of parent-teacher meetings.
• Advice on raising and educating children.
• Documents such as charters and internal regulations.

The information block on the school website is the first step to creating trust in the educational institution and attracting new students.

The school website as a tool for interaction

A modern school website is not only a showcase with information, but also a platform for communication and interaction between participants in the educational process. What opportunities does such a site provide for active interaction?

Personal account for parents

• Class schedule and information about the student's academic performance.
• The ability to pay for services such as meals or school excursions.
• Communication with the class teacher via e-mail or integrated chat.
• Notifications about important events, such as parent-teacher meetings or school holidays.

Blogs and news

• News about school life, student and teacher achievements.
• Teacher blogs, where they share their teaching methods and experience.
• Student blogs for publishing their work.

Online survey

A survey to collect opinions from parents and students on various aspects of school life. Helps to identify the needs and wishes of participants in the educational process, which contributes to improving learning.

Why is interaction on the school website important?

Parents are always up to date with events and promptly receive the necessary information. And thanks to their and their children's feedback, the school can analyze needs and improve the educational process.

School website as a tool for managing the educational process

Modern functions that a school website can implement include an electronic journal that automatically records attendance and allows teachers to assign grades. Parents can view their children's academic performance in real time, as well as generate various reports, such as report cards.

Another important function is an electronic document management system that ensures the storage of all important documents from curricula to contracts. This greatly simplifies access to them and reduces paperwork, allowing teachers and administrators to focus on the educational process.

You can also add your own library of e-learning materials, which will allow students to use them from anywhere in the world.

All of these features not only save time and effort, but also increase the effectiveness of learning.

How to Create a Successful School Website

Creating an effective school website is a complex task that requires a systematic approach. Let's consider what steps should be taken to achieve success.

Choosing a Platform for Creating a Website

There are several options for choosing a platform. Ready-made solutions, such as educational website creation platforms, offer ready-made templates, modules, and functionality, which greatly simplifies the process. Another option is CMS (content management systems), such as WordPress, which allow you to create flexible and functional sites. The most labor-intensive, but also the most adaptive option is individual development, which allows you to create a unique website that fully meets the needs of the school.

Website design and structure

The next important aspect is the design and structure of the site. Users should be able to navigate the site easily, so convenient navigation is a must. The interface should be intuitive and simple so as not to distract from the main information. The adaptability of the site is another important factor: it should be displayed correctly on any device. In addition, visual appeal - high-quality images, videos and other multimedia materials can significantly increase the interest of visitors.

Content marketing

Content marketing also plays a key role in creating a successful site. Regularly updating content, including news, articles and blogs, helps keep the site active. Creating useful and interesting content is important for attracting parents, teachers, and students.

Website Promotion

Once the website is ready, it is time to promote it. SEO (search engine optimization) will help attract organic traffic, and an active presence on social networks can significantly increase the visibility of the school. Use contextual advertising and targeted advertising on social networks, and collaborate with other schools and organizations by exchanging links and implementing joint projects.

Conclusion

A modern school website is a powerful tool for the development of an educational institution. It allows you to increase the level of awareness of parents, improve interaction between all participants in the educational process, automate routine tasks and make learning more effective.